Brand identity Brand Strategy Naming Digital design
Welcome to the new myne
A new future in metals has arrived – for the good of people and the planet. While working at Circus, I played a key role in this ambitious project to rebrand the century-old Reukema brand into a transformative new chapter as Myne. Driven by game-changing new technology, Myne is poised to revolutionize the metals recycling industry and advance truly circular metals. I was responsible for designing the logo, identity, and creating the video and animations, alongside developing their new brand strategy, name, and everything from the website to signage.
Website
We gave myne.eco a fresh new look with a revamped content structure, user experience, and user interface. The site pops with subtle animations and interactions that make it feel alive, paired with engaging copy, stunning photography, and dynamic video.
UX/UI: Joop Akerboom & Matthias Leuhof Web Development: Amber Geldorp-van Os