The Challenge
Fairphone is a social enterprise company which aims to develop smartphones that are designed and produced with minimal environmental impact.
Due to the corona restrictions, Fairphone is not be able to have a physical launch event as they have had in previous years.
For the launch of the Fairphone 4 Peejee.tv was asked to create two online launch events.
My roll in this process was the editing and animations for the livestream, tutorial and training videos.
By teaming up with Orange, T-Mobile, Media Markt, Gigantti, 1&1, KPN, 1&1, a broader audience will experience the Fairphone for the first time.
To train all the sales representatives of more than 2000 retailers around Europe, we created training video’s in their native language.
Its purpose is to educate the sales reps about what Fairphone stands for and go more in-depth about the brand, Fair materials, Fair working conditions and the new Fairphone 4 product.